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We are committed to providing fast and effective Marketing Communication Services by seamlessly integrating “state-of-the-art” data formatting and cleansing, with creative design and composition solutions for our customers in both Print and Digital Applications. We simplify the management of Complex Variable Information Messaging over multiple platforms..

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Check out the article below

How Data Drives the Shift from Print to Dynamic Communications

by David Oleksik - Owner

I’ve seen customer communications change drastically over the past few decades. I started in the direct mail business back when we were doing variable printing on computer-controlled Xerox 2700 laser printers. This was revolutionary back in the 1970s and the 1980s. We could print two pages a second, and we could put a different name and address on every letter.

That was the beginning of digital printing. The next big thing was digital spot color. This allowed us to put a blue signature on a sales letter, so it looked less like a photocopy and more like a personally signed document.

After that came data segmentation. In the early days, we simply sent things out to every address on a giant mailing list, but as computer hardware and software evolved, the industry changed dramatically. Improved data processing saw companies go from mailing out millions of pieces to targeting a few thousands consumers who fit a specific profile.

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